Case Studies
Worked models of what a measured programme looks like
The figures below are illustrative models built from typical private-practice benchmarks, not results from named clients. Verified client case studies will be published here with written consent.
Illustrative models
The same report every month, for every client
Each engagement is reported on this structure so performance conversations are about numbers rather than impressions.
Pain Medicine
Consultant A
Harley Street, W1
- Monthly ad spend
- £3,000
- Cost per qualified lead
- £45
- Enquiries
- 67
- Consultations booked
- 33
- Procedures performed
- 13
- Attributable revenue
- £21,250
- Marketing ROI
- 7.1x
Illustrative model
Orthopaedics
Consultant B
Central London
- Monthly ad spend
- £4,500
- Cost per qualified lead
- £72
- Enquiries
- 62
- Consultations booked
- 28
- Procedures performed
- 9
- Attributable revenue
- £46,000
- Marketing ROI
- 10.2x
Illustrative model
Dermatology
Clinic C
Two sites, London
- Monthly ad spend
- £2,200
- Cost per qualified lead
- £28
- Enquiries
- 78
- Consultations booked
- 46
- Procedures performed
- 19
- Attributable revenue
- £18,400
- Marketing ROI
- 8.4x
Illustrative model
What moves the numbers
Three levers before any budget increase
Speed to first contact
Moving average response time from two hours to under five minutes is typically worth more than any increase in ad budget.
One page per intent
Sending a sciatica search to a page about sciatica — rather than a hospital homepage — reliably lifts enquiry rates.
Capacity-matched spend
Budget is set against the number of new patients the consultant can genuinely see each week, not against a target lead count.
A confidential conversation about your practice
Thirty minutes, no obligation. We review your current patient enquiries, conversion rates and growth capacity, then tell you honestly where the opportunity is.